Insula intra Dravam et Muram – these are the words geographer Strabo used to describe Medjimurje in the 1st century AD. Many archeological findings dating from the Neolithic and Eneolithic up to the Bronze Age testify to the ancient life in Medjimurje. Throughout history Medjimurje was ruled by the counts of the Čak family, dukes of the Lacković family, counts of the Celjski family, Croatian bans (viceroys) - counts of the Zrinski family, the Royal Chamber, counts of the Czech family Althan and finally counts of the Feštetić family. The Zrinski family period represents the golden age of the feudal history in Medjimurje. Medjimurje’s identity is formed on the basis of cultural legacy, rich tradition (customs, folklore, music, etc.) as well as historical sights. In addition, more and more cultural forms are being created, such as new media cultures and interdisciplinary approach to art, which are implemented through festivals and various multimedia events.