“Urbanovo – Wine Days in the Zrinski County” is an international traditional event held since 2000. It promotes Medjimurje's Wine Road as a tourism product and Medjimurje as an attractive destination. The Urbanovo has been an on-going project for years. The name itself, “Wine Days in the Zrinski County”, reveals the intention to present the comprehensive historical heritage as well as Medjimurje’s rich tourist and eno-gastronomic offer.